Marketing Strategy & Automation  Case Study 

Channel Attribution | B2B SAAS Marketing Startup

Marketing Strategy | Email Marketing | Lead Nurturing Workflows

Project Description

Channel Attribution is a recently established Marketing Attribution SaaS solution. While the startup was getting, the founders wanted a boost of their conversions, better lead to customer conversion and being able to better identify qualified leads.


Further the intake and initial workshops, Channel Attribution obtained a marketing playbook with a detailed analysis on how to: 

  • Improve current lead generation forms, this lead to a conversion increase of 10% of enquiries
  • Lead generation strategies through Google Ads
  • Lead nurturing workflows to automate and increase conversations with qualified leads


By working with PiXEL, the team at Channel Attribution: 

  • Increased conversion rates 
  • Increased number of leads generated
  • Simplified and automated marketing and sales processes



market research


Marketing strategies



Growth marketing services for small businesses and entrepreneurs

Your potential customers are online. People are searching for your business and previous customers talking about your services on social media. What is stopping you from taking action?