Channel Attribution | B2B SAAS Marketing Startup

Project Description

Channel Attribution is a recently established Marketing Attribution SaaS solution. While the startup was getting, the founders wanted a boost of their conversions, better lead to customer conversion and being able to better identify qualified leads.

Solution

Further the intake and initial workshops, Channel Attribution obtained a marketing playbook with a detailed analysis on how to: 

• Improve current lead generation forms, this lead to a conversion increase of 10% of enquiries
• Lead generation strategies through Google Ads
• Lead nurturing workflows to automate and increase conversations with qualified leads

Results

By working with PiXEL, the team at Channel Attribution: 

• Increased conversion rates 
• Increased number of leads generated
• Simplified and automated marketing and sales processes