Building a website comes with some high costs involved. The same happens when you are trying to redesign an existing website.
In current times, in which changes in a business occur with a higher frequency than ever, it is crucial to be flexible and to adapt.
When we apply the same concept to website design, we are trying to adopt a flexible methodology to website creation. This methodology will be realized in less time and with less budget.
For businesses looking to redesign or build a new website, the growth-driven design framework has been an attractive option.
Difference between traditional design and growth-driven design
First, let’s start by introducing what growth-driven design approach looks like and what role a launch pad website plays in it.
Growth driven design means the development or redesign of a website using small and intentional increments. We are talking about implementing continuous improvements to a website based on data and ongoing analysis of visitors. This will lead us faster to results without committing to big expenses.
What we are trying to achieve is to launch first a very simple version of the website and constantly analyze the behaviour of our users to implement new improvements. The new adjustments made on the website will respond to the needs and preferences of your visitors.
When we think about the traditional website design, the entire process can take up to 2 years. From design to launch the entire process becomes lengthy and in most cases over budget. By the time you launch the website, the structure needs to be readjusted.
The main goal here is to reduce the guessing part from the picture and focus on what really matters. When we compare both processes we see that a traditional design process is risky, expensive, and has unpredictable results.
Whereas growth-driven design is based on month-over-month improvements that allow a business to launch quick and spend less.
Not only that, the continuous improvement means faster results with visible impacts at a business level.
As a business owner, you want to be able to measure the impact of your decisions and make sure you made a good investment.
When we add data to the design process we can achieve more than that. We often can surpass our clients’ expectations by allowing them to see results in a couple of months.
“Your Launch Pad website is the foundation from which you collect real-user data and optimize.” Growth-Driven Design
The main goal we are trying to achieve is to quickly build a website that looks and performs better than what you have already. Notwithstanding this is not your final product but an ongoing process instead.