FEM-START, a pioneering ed-tech company in the Netherlands, is dedicated to empowering female founders by offering comprehensive educational courses and providing invaluable advice and mentorship through an online community. As the first ed-tech solution in the region to combine education, research, mentorship, and community support, FEM-START addresses the critical funding gap faced by female entrepreneurs. Their online courses cover every aspect of financing, equipping women with the knowledge and tools they need to succeed.
Our growth hacking funnel strategy for FEM-START focused on leveraging the AAARR framework to bridge the funding gap for female entrepreneurs in the Netherlands as a way to boost the awareness of this project.
In the awareness and activation stage, we aimed to attract potential users through initiatives such as website redesign, lead generation, and targeted advertising on platforms like Facebook, Instagram, and Google. We used cold outreach using automation tools such as Meet Alfred and hosted online webinars to increase visibility and leads.
Moving on to activation and retention stages, we prioritized building a strong online community and implemented user onboarding workflows to engage and retain users. We reinforced interest through Facebook and Instagram retargeting advertisement.
Lastly, for Retention & Revenue, we drove conversions through discount campaigns and held user feedback sessions, while user testimonials established trust and encouraged continued engagement.
By focusing on each stage of the AAARR funnel, FEM-START was able to empower female founders with educational courses, mentorship, and a supportive community, ensuring their entrepreneurial success.
By implementing the strategies suggested above, the company achieved the following results
This led to a 50% MoM revenue increase an overall 38% increase on all marketing channels and a 35% MoM increase in users to the courses (free and paid).
Growth Hacking Strategy Implementation
To achieve FEM-START’s ambitious goals, we implemented a robust growth hacking strategy, leveraging the AAARR (Awareness, Acquisition, Activation, Retention, Revenue) framework. Here’s a detailed look at how each tactic contributed to FEM-START’s impressive results:
Website Redesign
Lead Generation Initiatives
Cold Outreach with Automation Tools (Meet Alfred)
Targeted Advertising on Facebook, Instagram, and Google
Online Webinars
Community Setup
User Onboarding Workflows
Retargeting Ads on Facebook & Instagram
Discount Campaigns
User Feedback Sessions
User Testimonials
By meticulously implementing growth marketing tactics across the AAARR framework, FEM-START successfully bridged the funding gap for female entrepreneurs in the Netherlands. The strategic combination of awareness initiatives, community building, and retention efforts empowered female founders with the necessary tools, mentorship, and support, ensuring their entrepreneurial journey is both successful and sustainable.
Whether you’re an ed-tech startup or any organization looking to amplify your impact, FEM-START’s case study exemplifies how a targeted, multifaceted growth strategy can drive remarkable results and foster lasting success.