Inbound Marketing Blog
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21 Social Media Tips to Increase Engagement
Most businesses do not track their social media efforts and end up underestimating the fact that social media is an efficient marketing tool. We often hear business owner asking for the real use of social media There are a lot of actions you can take from a monthly to...
7 Steps to Optimize Your Website for a Higher Conversion Rate
Taking action and measuring the performance of a website is beneficial in multiple ways. Businesses need to define optimization processes to see the impact of their actions and track the results obtained. We are talking here about incremental changes. Sometimes a 2%...
WordPress vs Squarespace Pros and Cons – 2020 Ultimate Guide
Introduction How to choose a website builder? Why to use WordPress over Squarespace? WordPress vs Squarespace pros and cons for SEO Website eCommerce Website Blog WordPress vs SquarespaceIntroduction When you want to build a website the first decisions is to select a...
5 Proved Marketing Channels to Amplify Your Business Growth
Nowadays is important to connect with a potential customer across more than one online channel. These can include from social media marketing to paid advertisement, SEO or content and email marketing. Not all companies have a clear approach when they select what...
How to Implement a User-Centric Approach to Marketing?
Build an empathy map to understand customer needs Design a customer journey for your customers Create a successful website by building a prototype you can test Analyze and measure the impact of your actions after a campaign is launched The relationship with customers...
What Is Growth Marketing and How Does it Works?
Traditional marketing strategies are no longer a viable solution for businesses to generate awareness. With no room for experimentation and huge budgets, traditional marketing techniques have become obsolete. In this article, we are going to address how growth...