What is inbound marketing: expectations vs reality

What is inbound marketing: expectations vs reality

Marketing has been undergoing an incredible transformation in the past years. Online has become a must instead of something business owners would consider. The need to be online has been even more accentuated by the current COVID crisis. Let’s not forget, at the...
5 steps to improve your SaaS brand positioning

5 steps to improve your SaaS brand positioning

Most SaaS businesses focus on the technical aspects of their solution. This is not bad at all, given how much responsibility building a functional product is. Now when is time to market their product, SaaS businesses tend to underestimate the importance of building a...
How to redefine a brand with team-building exercises

How to redefine a brand with team-building exercises

A brand influences virtually all the activities a business is carrying out. It goes beyond the selection of a company name and logo designed. Branding influences employees and customers to think of a company and the positive attributes associated with it. It is the...
How to build an effective integrated marketing campaign

How to build an effective integrated marketing campaign

Growth and business revenue are topics on everyone’s minds nowadays. But let me ask you one a question. How do you know you have achieved growth if you haven’t defined KPIs? How do you know the ROI of your marketing campaigns if you haven’t tracked...