SEO & SEM

We realize the goal of any business is to have a great-looking website but also is important to be able to generate sales and leads continuously. This is where we help you to target that traffic that is interested in your product or service.

Search Engine Optimization (SEO)

Everyone wants search-engine traffic since this will increase your relevance and credibility in front of a user. We spend the time to plan carefully a search engine optimization strategy that accounts for important content, usability, and metrics that are required to attain and (keep) valuable SEO rankings. It is not enough if you focus only on certain keywords, now content authority and engagement metrics are trending. That is why you need an agency equipped to show you the way.

Search Engine Marketing (SEM)

We apply a broader category of search engine marketing to search Pay Per Click (PPC) marketing. Contextual Text Link CPC, Tier 2 and Tier 3 Search Engine PPC. The data obtained from PPC is integrated together with other marketing plans to achieve better results. We combine SEM, SEO, conversion funnel system and our audience targeting parameters. Our data-mining tools allow us to predict keyword performance across multiple marketing channels. We can test, analyze, and iterate rapidly in our SEM programs, allowing us to optimize faster.

What You Can Expect From p.Xel Digital Agency?
We aim to deliver long-term and effective solutions for our clients. Our expertise in the search industry means you can expect a unified strategy that combines technical know-how, advanced content marketing, and a powerful presence on social media.

Strategy Consultation and Execution
We start every project with a comprehensive analysis of the current state of your website’s search position. This not only allows us to leverage your existing presence in the market, but it also helps us see where we should focus our efforts and how we can help maximize your results.

Keyword Research
Everything starts with ensuring you focus on the right keywords. We deeply analyze which are the keywords with a higher search volume and within the competitive metrics that match your budget. After all, what’s additional site traffic worth if the visitors aren’t looking to buy your product in the first place?

Technical SEO
We focus not only on establishing relationships and crafting engaging content, but we also ensure your website has a technical basis to rank and funnel customers effectively.

Link Building
Ranking on Google is all about sending the right signals, whether that’s on your website or offsite. Our link building strategy puts one word above any other: quality. We always ensure our process meets Google’s strict guidelines, ensuring your website is always safe from penalties.

Inbound Marketing
Our strategies allow creating valuable, engaging, and shareable content that will get your message out there without having to make much of an effort.

Conversion Rate Optimization
While traffic is a key component of a successful website, it’s not worth anything if you don’t convert those visitors into paying customers. We will help you create a strategy that ensures each and every visit to your site is a valuable asset to your business.

Competitor Research
We believe that keeping a close eye on your competitors is a key strategy for optimal results. We’ll see what other companies in your marketplace are doing, cherry-picking strategies that are working and developing them even further.

Pay Per Click Services
We also offer pay-per-click services that help you gain visibility for important keywords at the lowest price possible. We have a wealth of data and years of expertise that allow our experts to fine-tune your campaign, minimizing pay-per-click costs and click-through rates. We can help you structure your landing pages and ads to maximize conversions and sales. Remember: small tweaks to a campaign can translate to thousands saved in what you end up paying. For a small management charge, we can help you shave a good portion of your overall advertising costs.

 

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