Demand generation for leadership coaching business

 Uplevel DNA, is a boutique consultancy renowned for its innovative leadership programs and services. Facing challenges in website design, lead generation, and personalized communication, Uplevel DNA sought our expertise to elevate its digital presence and engage its audience effectively.

Some of the services provided were:

  • Lead Magnet Design

  • Marketing Automation

  • Email Marketing 

  • Website Design

  • Sales funnels

Project Info

  • Client UplevelDNA (now Tenacious Leadership Institute)
  • Services Wireframing, website design, lead magnet design, Zapier integrations with 3rd party applications
  • Technologies Squarespace -Zapier -Clickfunnels -ZohoCRM -ZohoConnect -Landingi
  • Industry Coaching/Consulting

Challenges

Uplevel DNA, catering to top CEOs and leaders globally, faced several critical challenges. Their website lacked clarity in showcasing their diverse services and programs. Moreover, their lead generation efforts needed a boost, requiring the implementation of effective lead magnets. Personalizing communication to deliver insightful content to their audience was also a pressing need to increase engagement and improve client relationships.

Solution

Working closely with the CEO and marketing team at Uplevel DNA, we devised a comprehensive solution to address their challenges head-on. Firstly, we revamped their website design, collaborating on a custom wireframe aimed at enhancing visitor engagement and encouraging direct inquiries. Implementing the new design alongside brand updates, ensured a seamless user experience. Additionally, we integrated e-commerce functionality, allowing users to effortlessly purchase programs directly from the website.

To tackle lead generation, we devised a strategic approach involving lead magnets and sales funnels. Leveraging automated marketing email campaigns, we personalized messages to prospective clients, significantly boosting lead numbers. Our expertise extended to implementing third-party integrations using Zapier, automating contact segmentation, and email workflows for enhanced efficiency.

Benefits

  1. Improved Digital Presence: By revamping its website design and integrating e-commerce functionality, Uplevel DNA experienced increased user engagement and improved conversions. The clear overview of services offered facilitated better understanding and increased inquiries, ultimately driving business growth.

  2. Increased Lead Generation: Our implementation of lead magnets and automated marketing campaigns resulted in a substantial increase in leads for Uplevel DNA. Personalized communication strategies not only attracted prospective clients but also deepened existing client relationships, fostering long-term loyalty.

  3. Streamlined Operations: Through third-party integrations and automation, we optimized Uplevel DNA’s marketing efforts, saving time and resources while ensuring targeted and effective communication. Our collaborative approach empowered the Uplevel DNA team, providing them with the tools and strategies necessary for continued success in their industry.