Project Description

In a dynamic digital landscape, App4Legal, a recognized software enterprise based in Dubai and London, sought to  expand in the European market. PiXEL Digital Agency was entrusted with the challenge of spearheading this expansion. Our mission was to not only identify potential customers but also optimize the sales cycle, introduce App4Legal solutions effectively, and provide weekly insights for continuous improvement.

  • Demand Generation

  • Email Marketing

  • Sales Funnels

  • Marketing Operations

Challenge

App4Legal faced the formidable task of entering the competitive European market. The need was clear – to establish a robust presence and showcase their software solutions effectively. With the COVID-19 pandemic disrupting business as usual, our challenge was twofold: adapting to the new normal and promoting App4Legal’s software solutions as invaluable assets for businesses navigating unprecedented challenges.

Project Info

  • Client App4Legal
  • Services Lead Generation, Email Marketing, Landing Page Design
  • Technlogies WordPress, Sender, Google Analytics, Figma
  • Industry Legal Software

Solution

In response, PiXEL Digital Agency devised a comprehensive solution, weaving together strategies to maximize App4Legal’s market entry.  To that end drip email marketing campaign was initiated together with the necessary marketing assets (landing pages, automated workflows). The campaign featured a compelling offer: a free month solution during the height of the pandemic, both supporting businesses and promoting App4Legal’s software.

Our team meticulously handled every aspect of the campaign’s execution:

  • Landing Page Development: A visually engaging landing page was designed to encapsulate App4Legal’s offerings.
  • Email Marketing Campaign: A strategic 6-step email marketing campaign, meticulously designed and executed, ensured effective communication with the target audience.
  • Segmentation and Workflows: Precise segmentation and workflow strategies were implemented to tailor messages for maximum impact.
  • A/B Testing: Rigorous A/B testing was conducted on both emails and landing pages to optimize performance.
  • Utilization of Marketing Material: We leveraged App4Legal’s existing marketing material to reinforce their brand messaging.

This meticulously crafted campaign spanned over three months, culminating in a robust, tested, and impactful marketing strategy.

Benefits

The results were nothing short of remarkable. This campaigns translated into tangible success, generating approximately 30k in new revenue as App4Legal welcomed a stream of new clients into their fold. PiXEL Digital Agency not only met the challenge head-on but also delivered measurable results, contributing significantly to App4Legal’s growth and success in the European market.