Business Planing & Solution

Laurent Kabbabe, a seasoned CFO renowned for his expertise in luxury retail and Fortune 500 companies. Seeking a new path, Laurent embarked on a mission to empower individuals feeling stagnant in their careers and lives. With the launch of his coaching business, he faced the challenge of establishing a brand identity from scratch.

  • Website Design

  • Demand Generation

  • Website Development

  • Brand Development

Challenge

Starting anew, Laurent required a comprehensive brand development solution to kickstart his coaching venture. From crafting a compelling logo to defining brand guidelines, creating a captivating social media presence, and designing an engaging website, the task at hand was to establish a strong brand foundation that resonated with his audience.

Project Info

  • Client Laurent Kabbabe
  • Services Wireframing, website design, lead magnet design, logo design, website development, marketing strategy & analytics, SEO.
  • Technologies WordPress – Mailchimp – Facebook Business Manager– Sketch – SEMrush
  • Industry Coaching/Consulting

Solution

To address Laurent’s needs, we deployed a multi-faceted approach. Collaborating closely with our design team, we embarked on a journey to create a cohesive brand identity. This involved meticulous attention to detail in developing essential components such as:

  • Logo Design: Crafting a visually striking emblem that encapsulates Laurent’s mission and values.
  • Brand Guidelines: Establishing a clear set of guidelines to ensure consistency across all brand touchpoints.
  • Social Media Kit: Equipping Laurent with tailored assets to make a compelling impact on social platforms.
  • Website Wireframing and Design: Creating a user-centric website interface to effectively communicate Laurent’s services and ethos.

With the foundational branding elements in place, we seamlessly transitioned into the development phase. Here, we integrated all components to bring Laurent’s vision to life. From website development to implementing crucial elements like keyword research, on-page SEO optimization, email marketing integrations, compelling call-to-action buttons, and enticing lead magnets, every detail was meticulously crafted to drive engagement and conversions.

Benefits

The results speak for themselves. Laurent now possesses a robust marketing arsenal, equipped with a captivating brand identity and a dynamic online presence. With a fully realized marketing package spanning from branding to development and marketing automation, Laurent is poised to attract and engage new clients effectively.

Moving forward, Laurent is empowered to leverage our comprehensive solution to nurture existing leads and devise impactful marketing strategies to expand his client base further. With Google Analytics and Facebook pixels seamlessly integrated, Laurent has the tools to track website traffic and optimize his advertising efforts, ensuring continued success on his entrepreneurial journey.