Marketing Automation case studies
Virtual Island Innovation
The assignment for this project was to design and develop the landing page to attract users interested in the topic, optimize it to engage and make it easier for users to subscribe to the event. The complexity of this project lies in the fact that additional software and applications needed to be implemented to ensure that:
1. Users can register.
2. Design newsletters to inform them.
3. Before the summit starts to make sure the subscribers interested in attending are registered.
4. Software integrations to perform the webinar are tested and in place.
The project started with designing and launching the landing page of the summit. Test if the registrations are performend accurately and all the registrants are added to their belonging lists. The second and most important part was to use Zapier to connect Mailchimp(newsletters and contact lists) to Zoom(webinar software) and make sure registrants could attend without any problem the webinar. ALthough challenging, previously to the implementation of this solution, a lot of research has been performed to build the right solution for the summit.