Branding and Website Design and Development
Laurent Kabbabe | Business and Career Coach
Branding + Website Design & Development + Marketing Strategy
Project DescriptionLaurent Kabbabe is a recognized CFO that has been working in the luxury retail and Fortune 500 companies at a senior level. He decided to make a career change and help others who feel stuck in their careers and life. He has recently started his coaching business and therefore we had to work on developing a brand from scratch.
To create the brand we have started to work with a design team to work on deliverables such as:
- Brand Guidelines
- Social Media Kit
- Website Wireframing and Design
With the branding and design part finalized we have started to the development phase in which all the parts above were integrated. Here is when the website comes into place but the work doesn’t stop here. The following tasks were performed:
- Website Development
- Keyword Research
- On-Page SEO Optimization
- Email Marketing Integrations
- Lead Magnets
In the last phase, we worked on the next steps to implement which would be Google Analytics and Facebook pixels. To track the visitors to the website and for advertisement purposes.
Laurent was ready to start its journey and attract new clients with a full marketing package that included branding to development and marketing automation. Next steps for him are to develop marketing strategies to nurture the existing leads and attract new clients.