Email Marketing Case Study
App4Legal | Legal B2B Software
Landing Page Design + Email Marketing + Marketing Automation
Project DescriptionApp4Legal is a software enterprise established in Dubai and London offering software solutions for businesses in the legal sector. For this project, we have provided support and advice to help App4legal enter the European market. To achieve this goal the following strategies were implemented:
- Strategies to identify, organize and prioritize potential customers.
- Optimization of the sales cycle.
- Consulting services to introduce App4Legal solutions to potential customers.
- Weekly results reporting.
To send a drip marketing campaign we have designed and implemented a landing page that included the details of the offering. App4legal was offering a free month solution to subscribers during COVID19 period. Their goal was to assist businesses with the new situation and also promote their software solution.
After designing and testing the landing page we have moved to create a 6 steps email marketing campaign to be sent to their target audience. Therefore the tasks performed include:
- Landing page design and development
- Email design
- Email Workflows
- Email segmentation
- A/B testing for emails and landing pages
- Use of marketing material provided by App4legal
This campaign took over 3 months to test, implement and design. And as a result the business obtained new clients that purchased their product.
Further to the email marketing campaign developed we have achieved a 26.49% opening rate, which is higher than the industry and a 3.60% click-through-rate. This translated in about 30k new revenue for the business in new clients.