We have made Paid Media Display Advertising beautiful again. Much like the original banner advertising, Paid Display enables us to engage new prospects in multiple scenarios and at multiple stages of the sales funnel, making it more powerful than ever.
Also known as “Remarketing”, this form of display advertising allows you to continually engage your prospect based on their prior behaviour with your website. Since most users don’t convert on the first visit, retargeting is extremely critical to the conversion process. Unlike email marketing, which requires an opt-in and a user to open the emails you send, retargeting has 100% opt-in and open rate, since you can start re-engaging them the moment they leave your website.
Since we specialize in B2B, we have become experts in targeting business prospects. No longer reliant simply on contextual targeting, we can leverage LinkedIn profile data to reach your ideal prospects with exacting detail. Additionally, we can do Account-Based targeting, leveraging our data-mining tools to push display advertising direct to specific organizations and companies. Our focus is on targeting quality and making sure the users we generate fit the audience profile you desire. These campaigns allow us to test and rapidly scale what is working, and iteratively adjust what isn’t.
Search Advertising (PPC)
As the search landscape has evolved, so has our Optimization approach to PPC advertising, leveraging smart bid technology powered by search engine intelligence, tools and platform enhancements. Our use of machine learning combined with audience segmentation has improved performance, maximizing return on ad spend that will help you meet your business goals.
Social Media Advertising
Stand out from the crowd. As a key component of your marketing mix, social media advertising creates entertaining, informative touch pointsSocial Media Advertising. Stand out from the crowd. As a key component of your marketing mix, social media advertising creates entertaining, informative touch points that keep your brand top of mind. Through robust audience segmentation and multi-platform integration, we build meaningful interactions with your target audience at every stage of the journey.