Nowadays marketing automation is not a nice-to-have anymore, it happens to be one of the must-have. As a consequence, you need an expert marketing automation consulting team to be with you and help you integrate all your marketing resources in one platform.
Approach to Marketing Automation
We are an integrated B2B marketing agency specializing in marketing automation consulting. We use tools such as Marketo, Hubspot, Hootsuite, Infusionsoft or Salesforce Marketing Cloud to generate a better automation strategy that includes lead acquisition, sales handoffs and analytics.
Need a simpler marketing automation platform?
Not all B2B companies need all the features of the big marketing automation platforms and for that reason at p.Xel Digital Marketing we specialize in configuring and customizing email marketing platforms to accomplish the same automation goals at a tiny fraction of the cost.
Personalised customer journeys are crucial to successful campaigns.
Customer journeys are no longer linear and consumers are ever more empowered to engage with your brand on their terms. A quick shift from mass communication to personal messages puts new demands on marketers. So how to meet these demands? We believe marketing automation is a key enabler.
There’s a right way to develop a thorough marketing strategy.
Proper reporting and frequent site conversion analysis are essential, but marketing automation can be the icing on the cake. That’s why we offer marketing automation consultation to help you make the most of your online marketing efforts.
We will create a custom strategy that’s tailored to your needs and designed to keep your business growing. We use tracking codes through social networks, email, and referring websites to track the behaviour of your prospective customers. Then, it reports all of this information in your custom reporting dashboard.
Our consultants will also devise a plan to best report on the leads coming through to your business. This information gives you a big-picture view of your marketing strategy as a whole and allows you to best leverage the channels that are bringing in your most qualified leads moving forward.
Our automation consulting services are designed to provide you with a custom-tailored system that will work for your company, specifically. And once we’ve determined the best solution for your business, we’ll work with you to implement it and improve it over time.