Legal Marketing: Frequently Asked Questions

Having a website is not enough. Nowadays more established law firms combine organic growth strategies such as SEO and paid advertisement on major search engines. To generate traffic and leads to your website you need to apply some marketing basics. 

Google Ads can be very effective when done correctly and cannot generate results when done poorly and without expert advice. Before investing in Google Ads you want to make sure is a strategy that is suitable for your law firm’s services and that you have done enough keywords research and prepared landing pages where to send your leads.

Social Media helps you generate awareness regarding your law firm’s brand and engage with customers. Law firms need to be approachable and break the myth that “you go to a lawyer when you are in big trouble.” Having a strong online presence helps your law firm humanize the relationships with their clients and create an emotional and personalized connection.

From industry research we have found out that 57% of people when dealing with a legal issue, they will try to search for a solution on the Internet. Therefore trying to answer to possible scenarios on your website might be of great help. By doing this you are creating a trust relationship and increasing the chances of being contacted by the person looking for advice.

Blogs are of great importance when planning a digital marketing strategy. You can tackle a variety of topics from news related to your law firm, industry or even news regarding the latest legal modifications that affect the services you are providing. Blog posts are a great tool to create credibility and trust with your clients. You should encourage readers to share your content and also involve the members of your law firm to create more diverse and engaging content.

Reviews are very important when it comes to creating a trustworthy relationship with your clients. We strongly recommend you to put an online reviews generation program in place and ask previous and current clients to give feedback about their experiences when working with your law firm. Learn how to deal with both type of reviews. Good reviews help to prove your professionalism. Bad reviews also happen and you should develop internal guidelines about how to deal with unsatisfied clients and see the route of their problems and if there is anything you can do to solve their issue.

Video marketing is a new trending tool you can use to educate your clients regarding services, interview employees at your firm and share latest insights in your industry. Through video marketing you create a one on one conversation with potential customers.

Being online puts everyone at the same level no matter the size of the firm. That can be a benefit for smaller law firms. If they can use internet marketing to their advantage, surpass their clients expectations and having a clear online strategy.

To get results from your SEO efforts you should wait between 3-6 months.

We advise you to work on your organic growth for a couple of months to generate incoming traffic and test that your website is fully optimized, the visitors to your website return and are satisfied with the content provided. The second phase is to start investing in online advertisement once you have obtained positive results from your organic traffic.

We strongly recommend to hire a marketing consultant when you lack the time resources and in-house knowledge to deal with your marketing efforts.

When considering hiring a digital marketing professional we advise you to not commit to long-term contracts without setting specific and measurable goals in advance.

Look for consultants with experience, that work in a transparent way and share all the results with you. Basically, you have full control of everything is happening to your online presence.

Stay away from companies tha guarantee quick results, cannot prove their expertise or do not guide you through their processes. Have always show them what their strategy is.
A great thing about online marketing strategies is that they are measurable, therefore you should be aware that your digital marketer should consider measuring his/her marketing efforts and prove the results obtained for your law firm.