Although it sounds challenging when you recently start, you tend to leave your marketing strategies unattended. Your first thought is that your open cases and emails cannot wait. These tasks become a priority when it comes to deciding how to spend your working day.
We do completely understand it but from what we have observed is that law firms spending time and resources in their marketing activities are by far more successful than law firms only relying on referrals or other client sources. We usually recommend a combination of referrals and investment in Google Ads for Law firm to obtain a predictable source of clients and improve your online communication.
Now only online paid advertisement or your network are not enough when you are recently starting or even if you have a couple of years of experience. You need to have a plan and to do that you need to define your goals and what you want to achieve with your law firm. It is easier said than done! This means that you need to sit down and think about who you serve and what motivates you to do that. Which are your long and short term goals and what actions are you going to take to achieve them. From online marketing actions to traditional marketing what are the actions that take you closer to your target client?
What does our marketing checklist contains?
With this in mind, we have created a legal marketing checklist designed for small and mid-sized practices and other law firm niche.
- Mission and Vision
- Image and Branding
- Target Audience
- Social Media
- Email Marketing
- Online Marketing Analytics
- Traditional Marketing
If you are looking for some guidance, you can download this checklist. Whether you are focused on corporate law, estate planning, or any other practice area these checkpoints will help you start defining your marketing strategy.
Download now and start designing your own marketing plan today!
If you have questions we encourage you to send us a message or give us a quick phone call.