Conversion Optimization

Perhaps one of the advantage we bring to small businesses and entrepreneur is our conversion optimization toolset. When it comes to driving customers to your website through our digital marketing campaigns, we know that is just one small part of the game. The rest is making that conversion possible.

An important first step is learning about a quality conversion for your business during our Discovery Process. We get educated on what makes a good customer and how we qualify them. Without this information, we can’t optimize our campaigns. We set the expectations for quantity and scale very early so there are no surprises. We data-mine our campaign sources to produce the best targeting available. We devise a conversion strategy according to our audience and campaign objectives.

We develop targeting, ads, and landing pages around your quality conversion goals. We launch campaigns with tracking designed to know what’s working and what isn’t at each step of the way. We split-test and make iterative adjustments along the way. We test assumptions and use data to dictate our next steps. Together with an informed feedback loop from the client, we can fine-tune a campaign to get the right prospects. Additionally, we understand that different campaigns sources will yield different results across the same conversion funnel, so we optimize different funnels according to our campaign source.

This is how we do it
We collaborate with your internal team to deliver a rapid testing and optimization program. Our consulting and creative teams drive the conversion strategy, design and develop every test. Our traffic managers make sure you are getting the most bang for the buck out of your media spend. You get an entire optimization team that knows what to test and how to drive results.

Analyze
We collaborate with your internal team to deliver a rapid testing and optimization program. Our consulting and creative teams drive the conversion strategy, design and develop every test. Our traffic managers make sure you are getting the most bang for the buck out of your media spend. You get an entire optimization team that knows what to test and how to drive results.

Design
Our expert UX/UI designers and conversion strategists will wireframe and design the key experiment ideas and strategies for maximum effectiveness and quality keeping your brand identity intact. This is a crucial step to the success of an experiment idea and concept.

Experiment
From design, we move on to development. Our optimization certified developers code the test functionality and perform our 3 part quality assurance process. This ensures the test is performing as designed and works on multiple browsers and device types.

Reporting & Results
We watch for trends in the test data, in your analytics and in heatmap software to ensure the data is accurate. As results come in we report them to you and discover key findings, whether the experiment is a winner or loser that will inform future tests. We let the data backed by our experience be the guide for your improvement.

 

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