Marketing automation is everywhere, from your inbox to your shopping cart or the birthday coupon from a restaurant. You can automate from simple to more complex repetitive tasks and personalize your communications. As a small business owner, it has become crucial to...
According to a recent study, email is still a predominant communication tool with customers and potential prospects. Adobe’s recent study also confirms that in 2020 more than 50% of consumers preferred to receive offers from their favourite brands via email. When...
Before starting the optimization process of a landing page we need to understand when it used and for what purpose. This article analyzes in detail: Which are the characteristics of a landing page The optimization process of a landing page Wireframing and information...
In this article, we are going to dive deeper into the functionalities and features of Google Tag Manager as a tool to understand your visitor behaviour on your websites. The main topics tackled in this article are about what the tag manager is, variables, triggers and...
When using Google Analytics is very difficult to tell if you are analyzing the data correctly. There are factors you need to take into account to make sure your data is as accurate as possible. This is achieved by removing data and traffic sources you don´t need or...
What is outbound lead generation? When to consider outbound marketing strategies? How LeadFuze can help you attract more leads? What are some of the things you can do with LeadFuze How you can use LeadFuze to improve your outbound marketing strategies Account-Based...
Google Analytics helps you identify how a user behaves on your website and behind the numbers, there are human behaviour and actions. Through this tool, you can see what actions are users performing on your site and what results are you achieving through your...
Before starting to optimize a website you need to define why you need to analyze it and what goals you want to achieve. Data gathered should allow you to answer the following question: What can I do differently based on this data? The most commonly used strategies to...
Download: 21 Social Media Routines to Increase Engagement and capitalize on your online marketing efforts Most businesses do not track their social media efforts and end up underestimating the fact that social media is an efficient marketing tool. We often hear...
Taking action and measuring the performance of a website is beneficial in multiple ways. Businesses need to define optimization processes to see the impact of their actions and track the results obtained. We are talking here about incremental changes. Sometimes a 2%...
