How to redefine a brand with team-building exercises

How to redefine a brand with team-building exercises

A brand influences virtually all the activities a business is carrying out. It goes beyond the selection of a company name and logo designed. Branding influences employees and customers to think of a company and the positive attributes associated with it. It is the...
How to build an effective integrated marketing campaign

How to build an effective integrated marketing campaign

Growth and business revenue are topics on everyone’s minds nowadays. But let me ask you one a question. How do you know you have achieved growth if you haven’t defined KPIs? How do you know the ROI of your marketing campaigns if you haven’t tracked...
11 Best Marketing Software For Small Businesses

11 Best Marketing Software For Small Businesses

These tools are meant to satisfy the needs of solo entrepreneurs, hustlers, creatives and small businesses in general. We recommend these tools because we have implemented them for other clients and received positive feedback from it. Not only that, but their features...
Marketing Automation In 5 Easy Steps

Marketing Automation In 5 Easy Steps

Marketing automation is everywhere, from your inbox to your shopping cart or the birthday coupon from a restaurant. You can automate from simple to more complex repetitive tasks and personalize your communications. As a small business owner, it has become crucial to...
How to monetize your email marketing list

How to monetize your email marketing list

When you start your email marketing campaigns is important to clean the house first and establish some ground rules to start from. To start growing your list the following things are important: Send regular emails (1x/month) Deliver relevant, valuable, engaging...
11 software solutions for your coaching business

11 software solutions for your coaching business

These tools are meant to satisfy the needs of solo coaches and a small coaching business. We recommend these tools because we have implemented them for other clients and received positive feedback from it. Not only that, but their features and flexibility to scale is...
Marketing automation for coaching businesses in 4 easy steps

Marketing automation for coaching businesses in 4 easy steps

Marketing automation is everywhere, from your inbox to your shopping cart or the birthday coupon from a restaurant. You can automate from simple to more complex repetitive tasks and personalize your communications. As a small business owner, it has become crucial to...
5 email marketing do’s and don’ts to grow your business

5 email marketing do’s and don’ts to grow your business

According to a recent study, email is still a predominant communication tool with customers and potential prospects. Adobe’s recent study also confirms that in 2020 more than 50% of consumers preferred to receive offers from their favourite brands via email. When...
How To Build An Optimization Strategy For Your Landing Page

How To Build An Optimization Strategy For Your Landing Page

Before starting the optimization process of a landing page we need to understand when it used and for what purpose. This article analyzes in detail: Which are the characteristics of a landing page The optimization process of a landing page Wireframing and information...